Case study · Large curated directory
3,200 rows enriched
overnight — Sheets stayed the CMS.
Truong’s team migrated a large niche list into Row.so, used AI enrichment for descriptions, and kept operating from Google Sheets with bidirectional sync.
Truong Tran · Content Lead
3,200
Rows enriched
0
CMS training hours
2-way
Sheets sync
Challenge
Thousands of thin rows, inconsistent descriptions, and a CMS that required training every new editor. Deadlines slipped before launch.
Solution
Imported via Sheets, ran AI enrichment for on-brand descriptions and logos, then let editors keep working in the spreadsheet they already knew.
- Google Sheets 2-way sync
- AI enrichment
- Custom fields & filters
- Team editorial workflow
Results
3,200 rows enriched overnight. Zero CMS training for new editors. Launch stayed on schedule with consistent listing quality.
“AI enrichment is genuinely the future of directories. It wrote clean, on-brand descriptions for 3,200 rows overnight. I couldn’t tell it wasn’t human.”
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