Case study · SEO-first niche directory
SEO and CWV A+
before the engineering team could object.
Long’s growth team needed indexable listing pages and strong Core Web Vitals without a hosting/DevOps project. Row.so shipped custom domain, SEO, and performance by default.
Long Tran · Growth PM
A+
Core Web Vitals
0
DevOps sprint
Week 1
SEO pages live
Challenge
Internal engineering bandwidth was scarce. A plugin-heavy WP directory risked slow LCP and ongoing maintenance.
Solution
Launched on Row.so with custom domain, structured listing SEO, sitemap, and edge hosting. Focused roadmap time on content and acquisition instead of infra.
- Custom domain + SSL
- SSR listing SEO
- Sitemap & OG images
- Edge CDN
Results
Core Web Vitals A+ out of the box. Listing pages live for organic tests in week one. Engineering stayed on product priorities.
“Custom domain, live SEO, Core Web Vitals A+ out of the box. My engineering team was jealous.”
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