Features

Everything you need to
build a directory business.

From visual block design and flexible layouts to native payment checkouts and community engagement — launch, customize, and monetize any directory niche.

Native payment providers · 0% platform fee

StripeDirect payouts
Lemon SqueezyDirect payouts
PolarDirect payouts
PayPalDirect payouts

Customize

Visual design, flexible views & custom fields

Tailor every aspect of your directory to match your niche brand with drag-and-drop blocks and flexible layouts.

Full visual block editor

Modular drag-and-drop blocks for home, category, and detail pages. Choose themes, curated fonts, or inject custom CSS.

3 Layout view modes

Switch seamlessly between responsive Card Grid, ranked Upvote List, or interactive Map Locator store view.

8 Custom field types

Text, rich text, number, boolean, date, URL, image, and tags — fully configurable for items and categories.

Custom filters & multi-sort

Auto-generate chip, dropdown, or sidebar filters based on your categories, tags, price, and custom fields.

Map Locator template

Convert directories into a store locator with geocoded pins, directions, near-me search, and custom map styling.

Header & navigation builder

Customize brand logo, search modal trigger, navigation links, theme toggle, and submission call-to-actions.

Custom pages builder

Build dedicated About, Pricing, FAQ, or landing pages directly inside your directory without a separate CMS.

Custom HTML / CSS / JS

Inject custom scripts, marketing tags, tracking pixels, or bespoke CSS styling with a built-in code editor.

Monetize

Native payments & monetization channels

Keep 100% of your earnings with zero platform cut across listing tiers, subscriptions, ads, and sponsors.

4 Native payment gateways

Connect Stripe, Lemon Squeezy, Polar, or PayPal. Listing payments go straight to your account with zero platform fees.

0% Platform take rate

Row.so never takes a transaction cut or commission from your listing sales or recurring subscription revenue.

Paid submissions & recurring plans

Charge one-time listing fees or set up recurring monthly/yearly plans with automatic publishing upon payment.

Featured sponsors & banners

Monetize high-visibility spots with sticky sponsor banners, top-ranked listing badges, and custom call-to-actions.

Claim listing verification

Allow business owners to verify and claim their listings, update business details, and upgrade to paid tiers.

Google AdSense integration

Monetize directory traffic with native Google AdSense blocks and Auto-Ads on Home, Category, Detail, and Sidebar.

Custom domain & white-label

Point any custom domain with auto-provisioned SSL certificates and remove Row.so branding completely.

Webhooks & automated workflows

Trigger external automations with Zapier, Make, or custom API webhooks upon listing creation and payment.

Build & Sync

Create, seed & manage your data

Launch fast from an AI prompt or Google Sheet, with automated content enrichment and team collaboration.

AI directory builder

Describe your niche to instantly generate categories, tags, listings, descriptions, and brand logos.

Google Sheets 2-way sync

Row.so → Sheets in real time. Sheets → Row.so automatically synced — plus one-click manual sync anytime.

Public submissions & moderation

Let visitors submit listings with full moderation controls — free submissions, review queue, or paid checkout.

AI content enrichment

Scrape URLs to extract logos, high-res OG images, generate summaries, and auto-assign categories and tags.

Built-in Blog CMS

Publish SEO articles with markdown, reading time estimations, table of contents, and category tagging.

Workspaces & team roles

Organize multiple directories inside workspaces. Invite team members with admin or editor permissions.

Free edge hosting & SSL

Hosted on global edge CDN infrastructure with auto-provisioned SSL certificates — zero server configuration.

Live real-time preview

Preview design changes, layout tweaks, and custom fields with actual listing data before publishing live.

Engage

Community, ratings & discovery

Drive organic discovery and build trust with community ratings, discussions, and fast keyboard search.

Ratings & written reviews

Enable 1–5 star ratings with written community feedback, item card rating averages, and moderation tools.

Upvoting & leaderboards

Let visitors or authenticated users upvote listings to surface trending products and popular businesses.

Threaded comments & discussions

Foster conversations on listing detail pages with threaded replies and comment upvotes.

Visitor auth & user profiles

Google Sign-In or email/password auth for visitors, with avatars, bios, and personal submission history.

⌘K Command search

Fast modal search with keyboard shortcuts indexing all listing titles, tags, and custom fields.

AI-ready SEO & llms.txt

Automated XML sitemaps, OpenGraph cards, Schema.org markup, and llms.txt for AI search crawlers.

Password protected directories

Lock the entire directory or specific sections behind a secure password for private or internal portals.

Multilingual string translations

Translate every user-facing button, search placeholder, submit label, and empty state into any language.

Integrations

Analytics, leads & third-party tools

Grow your subscriber list, measure visitor traffic, and connect essential external services.

Collect leads & newsletter forms

Embed email subscription forms in the Hero and Footer to build your subscriber base and export leads anytime.

Google Analytics 4 (GA4)

Connect your GA4 Measurement ID for deep traffic attribution, visitor behavior, and conversion tracking.

Real-time first-party analytics

Cookie-free privacy analytics tracking live pageviews, unique visitors, referrers, devices, and countries.

Shareable analytics URL

Generate a public or password-protected read-only analytics link to prove traffic to partners and sponsors.

Crisp Live Chat integration

Add a live support widget to communicate directly with visitors and prospective listing submitters.

Google Maps & Mapbox (BYOK)

Connect your own Google Maps or Mapbox API keys for custom styled vector tiles and address geocoding.

Custom fields

Any data type your niche needs.

Add rich structure to your listings and automatically generate sidebar and chip filters.

Text
Rich text
Number
Boolean
Date
URL
Image
Tags

Start your directory

Turn your niche into
a directory business today.

Describe a niche, connect a Sheet, or customize from scratch — live in a few minutes.