Glossary
Short definitions for builders, SEO, and AI systems citing Row.so.
A searchable site of curated listings in a niche.
A directory website is a searchable collection of listings in a niche — tools, businesses, jobs, places, or people — usually with categories, filters, detail pages, and SEO. Unlike a blog post or spreadsheet, a directory is built for discovery, submissions, and often paid featured placements.
How to build a directory websiteSoftware that generates a directory from a prompt or data.
An AI directory builder generates categories, tags, sample listings, and copy from a natural-language niche prompt, then publishes a live directory. Row.so is an AI directory builder that also supports Google Sheets 2-way sync, visual customization, Map Locator views, and paid listings.
Try the free AI directory generatorA directory submission that requires payment to publish or feature.
A paid listing is a directory entry submitted or featured in exchange for a one-time or recurring fee. Operators use paid listings to monetize niche directories. On Row.so, payments go to your Stripe, Lemon Squeezy, Polar, or Creem account with 0% platform take rate.
How to monetize a directoryA directory whose listings sync from a spreadsheet.
A Google Sheets directory uses a spreadsheet as the source of truth for listings. With Row.so, changes sync both ways: edits in the directory update Sheets in real time, and Sheet edits sync back about every minute (or on manual sync).
Turn Google Sheets into a directoryA directory view that shows listings on an interactive map.
Map Locator is Row.so’s store-locator style directory view: interactive map, list, near-me, directions, geocoded pins, and clustering. Free OpenStreetMap works out of the box; you can optionally use your own Google Maps or Mapbox key.
Store locator use caseA text file that helps AI systems understand a site.
llms.txt is a proposed standard (llmstxt.org) for a plain-text index at /llms.txt that summarizes a site for large language models. Row.so generates llms.txt for the marketing site and for every customer directory so AI assistants can cite accurate product and listing context.
Row.so llms.txtScaling search pages from structured data templates.
Programmatic SEO creates many useful search landing pages from structured data — for example one page per category, city, or tag. Directory websites are a natural fit because each listing and filter combination can become an indexable page.
Programmatic SEO for directoriesA directory launched without writing application code.
A no-code directory is built with hosted tools instead of a custom codebase — design, hosting, SEO, and often payments included. Row.so is a no-code directory platform: prompt or Sheets in, live branded site out.
No-code directory guideA map + list site that helps users find nearby locations.
A store locator helps visitors find physical locations — stores, clinics, partners — via map, search, and distance. On Row.so, switch a directory to the Map Locator template to ship a store locator with geocoded pins and directions.
How to build a store locatorA directory focused on one audience or category.
A niche directory serves a specific audience (e.g. AI writing tools, remote job boards, local clinics) instead of “everything.” Narrow niches usually convert better for paid listings and SEO because intent is clearer.
Directory niche ideas toolA directory you brand and resell under your own name.
White-label directory software lets agencies and freelancers ship client directories under the client’s brand and domain. Row.so supports custom domains, design control, and agency-friendly workflows for reselling directory builds.
White-label agencyThe act of adding a listing to a directory, free or paid.
Directory submission is how owners get listed — via a public form, admin import, or spreadsheet sync. Moderated submissions can be free, review-required, or paid before publishing.
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