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Build a directory that makes money.

Type your niche. Get a live directory you can charge for — paid listings, your brand, your domain.

Try:

7-day free trial · Cancel anytime

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4.9from 100+ reviews

Loved by 2,500+ founders & creators worldwide

Product demo

From prompt to live directory.
Watch it happen.

0:000:00

No code · Live in under a minute · Keep 100% of listing revenue

Why Row.so

Stop building forever.
Start collecting listing fees.

The real cost isn’t tools — it’s months without revenue. Row.so collapses build, brand, SEO, and checkout into one product you can charge for today.

Hard way

Burn months. Earn nothing.

  • Months of WordPress plugins, theme fights, and broken updates
  • Paying a designer so your directory doesn’t look like every other template
  • Stitching together 4+ complex tools just to get filters, submissions, and SEO
  • Checkout setups that take a platform cut — or break before launch
  • Hosting, SSL, and database maintenance becoming your full-time job

With Row.so

Live today. Charge tonight.

  • Start with AI prompt, start empty, or connect Google Sheets — live today
  • Flexible layouts: Card Grid, Upvote List, or interactive Map Locator
  • Niche filters, SEO listing pages, and public submissions built in
  • Stripe · Lemon Squeezy · Polar · PayPal — you keep 100% of listing fees
  • Google Sheets 2-way sync — edit in Row.so or Sheets, everything stays updated

How it works

From idea to live site
in three simple steps.

No coding. No long setup. Just build and launch.

  1. 01

    Start your way

    AI, empty canvas, or Sheets.

    Describe your niche to let AI generate listings, start from scratch, or connect an existing Google Sheet.

  2. 02

    Design & Publish

    Pick your layout & go live.

    Choose Card Grid, Upvote List, or Map Locator. Tweak colors, connect your custom domain, and publish instantly.

  3. 03

    Monetize

    Charge for listings. Keep 100%.

    Connect Stripe, Lemon Squeezy, Polar, or PayPal. Businesses pay to get listed or featured — you keep all revenue.

7-day free trial · Cancel anytime

Built for directories

Look premium.
Get paid. Stay in sync.

Brand, filters, checkout that keeps 100%, and a Sheet that stays in sync — everything a directory business needs in one place.

Full customization

Make it look like your brand — not a template.

Drag blocks for home, category and detail pages. Colors, fonts, headers, footers, cards — visitors should know it’s yours in one glance.

  • Header, hero, listing, footer & HTML blocks
  • 16 color presets · 13 font families · custom CSS
  • Preview on your real listings before you publish

Header

Logo · Nav · Search

Hero

Title · Subtitle · Badge

Listing grid

Cards · Filters · Sort

Footer

Links · Description

3 Layout Views & Filters

Card Grid, Upvote List, or Map Locator.

Choose the layout that fits your niche: showcase tools in a clean Card Grid, run a community leaderboard with Upvote List, or launch a Store Locator with geocoded pins and near-me directions.

  • Card Grid · Upvote Leaderboard · Store Map Locator
  • Near-me search, directions & geocoded interactive pins
  • Filters auto-built from your custom fields
Grid List Map
All DesignAIDev toolsPricing

Framer

Design

Linear

Dev tools

Notion

Productivity

Raycast

Launcher

Custom fields

Capture the data your niche actually needs.

Add fields for listings or categories — text, price, yes/no, date, image, link, tags. They show on cards and detail pages, and turn into filters automatically.

Text
Number
Boolean
Date
URL
Image
Tags
Rich text
Payment integrations

Charge for listings & featured spots. Keep 100%.

Connect Stripe, Lemon Squeezy, Polar or PayPal. Charge creators for submissions, premium verified badges, or featured homepage spots. You keep 100% — zero platform commission.

  • Paid submissions & featured placement slots
  • One-time · monthly · yearly listing plans
  • Direct payout to your account — 0% platform cut
Stripe
Lemon Squeezy
Polar
PayPal

Featured listing

$79/ year

Submit & pay — goes live when paid.

Flexible Data & Google Sheets

Start with AI, start empty, or sync Google Sheets.

Let AI generate complete listings, create an empty directory to customize from scratch, or connect an existing Google Sheet. Edits sync both ways, and public submissions flow straight to your spreadsheet.

  • Start via AI prompt, empty directory, or existing Sheet
  • Two-way sync — Sheets ↔ Row.so
  • Map columns to standard & custom fields with 1 click
directory-data
Synced
NameCategoryScore
JasperWriting98
Copy.aiAds94
GrammarlyEdit91
Notion AINotes88

Loved by creators

Founders who stopped building
and started charging.

Same-day launches, break-even in days, and directories that replace four tools.

Full-fledged directories built in a flash

"Creating a directory with Row.so is remarkably fast — I spun up seven in minutes. The design impressed me, and Richard shipped map and blog features within days of my feedback."

Brian Rossiter

Brian Rossiter

Freelancer

$4,800 MRR

"Row.so let me launch a paid AI-tools directory in a single afternoon. I made my first $100 within a week and $4,800 MRR in six months."

Alex Nguyen

Alex Nguyen

Founder

0 CMS training

"Our team runs everything from a spreadsheet now. Editorial, moderation, sponsorships — all in Google Sheets. It's the calmest CMS we've ever used."

Tung Le

Tung Le

Content Creator

3.2k rows enriched

"AI enrichment is genuinely the future of directories. It wrote clean, on-brand descriptions for 3,200 rows overnight. I couldn't tell it wasn't human."

Truong Tran

Truong Tran

Content Lead

Break-even in 11 days

"The paywall shipped in a click. Connected my LemonSqueezy account and my directory hit break-even in 11 days. This is what modern SaaS should feel like."

Peter Andre

Peter Andre

Solo builder

Core Web Vitals A+

"Custom domain, live SEO, Core Web Vitals A+ out of the box. My engineering team was jealous."

Long Tran

Long Tran

Growth PM

Full-fledged directories built in a flash

"Creating a directory with Row.so is remarkably fast — I spun up seven in minutes. The design impressed me, and Richard shipped map and blog features within days of my feedback."

Brian Rossiter

Brian Rossiter

Freelancer

$4,800 MRR

"Row.so let me launch a paid AI-tools directory in a single afternoon. I made my first $100 within a week and $4,800 MRR in six months."

Alex Nguyen

Alex Nguyen

Founder

0 CMS training

"Our team runs everything from a spreadsheet now. Editorial, moderation, sponsorships — all in Google Sheets. It's the calmest CMS we've ever used."

Tung Le

Tung Le

Content Creator

3.2k rows enriched

"AI enrichment is genuinely the future of directories. It wrote clean, on-brand descriptions for 3,200 rows overnight. I couldn't tell it wasn't human."

Truong Tran

Truong Tran

Content Lead

Break-even in 11 days

"The paywall shipped in a click. Connected my LemonSqueezy account and my directory hit break-even in 11 days. This is what modern SaaS should feel like."

Peter Andre

Peter Andre

Solo builder

Core Web Vitals A+

"Custom domain, live SEO, Core Web Vitals A+ out of the box. My engineering team was jealous."

Long Tran

Long Tran

Growth PM

Replaced 4 tools

"Row.so replaced Webflow, Airtable, a custom checkout flow and Notion for our directory business. One tool, one workflow."

Alex Doan

Alex Doan

Founder

Live same day

"I went from a messy niche list to a live, searchable directory the same day. Sponsors started asking for slots before I even finished the design."

Duy Nguyen

Duy Nguyen

Indie hacker

No CMS babysitting

"Filters, custom fields, and Sheets sync meant I stopped babysitting a CMS. My editorial team finally focuses on content again."

Hung Pham

Hung Pham

Operator

1.4k listings migrated

"We migrated 1,400 listings without a developer. The AI fill-in for descriptions alone saved us a full sprint."

Min Tran

Min Tran

Product lead

Paywalls that work

"Checkout, member access, and listing paywalls just worked. I stopped stitching Stripe into a half-built theme."

Peter Vo

Peter Vo

Solo founder

Ranking in week 2

"SEO pages and llms.txt were ready before our launch tweet. We started ranking for long-tail keywords in week two."

Vu Tuan

Vu Tuan

Growth

Replaced 4 tools

"Row.so replaced Webflow, Airtable, a custom checkout flow and Notion for our directory business. One tool, one workflow."

Alex Doan

Alex Doan

Founder

Live same day

"I went from a messy niche list to a live, searchable directory the same day. Sponsors started asking for slots before I even finished the design."

Duy Nguyen

Duy Nguyen

Indie hacker

No CMS babysitting

"Filters, custom fields, and Sheets sync meant I stopped babysitting a CMS. My editorial team finally focuses on content again."

Hung Pham

Hung Pham

Operator

1.4k listings migrated

"We migrated 1,400 listings without a developer. The AI fill-in for descriptions alone saved us a full sprint."

Min Tran

Min Tran

Product lead

Paywalls that work

"Checkout, member access, and listing paywalls just worked. I stopped stitching Stripe into a half-built theme."

Peter Vo

Peter Vo

Solo founder

Ranking in week 2

"SEO pages and llms.txt were ready before our launch tweet. We started ranking for long-tail keywords in week two."

Vu Tuan

Vu Tuan

Growth

Pricing

Simple pricing.
You keep 100% of listing revenue.

AI, Sheets sync, filters, design and payments on every plan. 7-day free trial · Cancel anytime.

Launch

$24/month
Billed $288 yearly

7-day free trial · then billed

  • 1 Directory
  • 1 Workspace
  • Unlimited Rows
  • Google Sheets Sync
  • Full Themes
  • Advanced Analytics
  • AI Enrichment
  • Custom Domain
  • Remove Branding
  • Payment Integrations
  • Custom Fields
  • Custom Filters
  • Custom Pages
  • Custom HTML/CSS/JS
  • Authentication Integration
  • Password Protected
  • Unlimited Team Members
  • Built-in Paywalls
  • Free Hosting
  • SSL & CDN
  • Run Paid Ads
  • Unlimited File Upload
  • Collect Leads
  • Webhooks & API
  • Priority Support
POPULAR

Growth

$39/month
Billed $468 yearly

7-day free trial · then billed

  • 5 Directories
  • 5 Workspaces
  • Unlimited Rows
  • Google Sheets Sync
  • Full Themes
  • Advanced Analytics
  • AI Enrichment
  • Custom Domain
  • Remove Branding
  • Payment Integrations
  • Custom Fields
  • Custom Filters
  • Custom Pages
  • Custom HTML/CSS/JS
  • Authentication Integration
  • Password Protected
  • Unlimited Team Members
  • Built-in Paywalls
  • Free Hosting
  • SSL & CDN
  • Run Paid Ads
  • Unlimited File Upload
  • Collect Leads
  • Webhooks & API
  • Priority Support

Scale

$79/month
Billed $948 yearly

7-day free trial · then billed

  • Unlimited Directories
  • Unlimited Workspaces
  • Unlimited Rows
  • Google Sheets Sync
  • Full Themes
  • Advanced Analytics
  • AI Enrichment
  • Custom Domain
  • Remove Branding
  • Payment Integrations
  • Custom Fields
  • Custom Filters
  • Custom Pages
  • Custom HTML/CSS/JS
  • Authentication Integration
  • Password Protected
  • Unlimited Team Members
  • Built-in Paywalls
  • Free Hosting
  • SSL & CDN
  • Run Paid Ads
  • Unlimited File Upload
  • Collect Leads
  • Webhooks & API
  • Priority Support

FAQ

Questions, answered.

Everything you need to know before shipping your directory.

Row.so is an AI directory builder that turns a niche prompt or Google Sheet into a live, SEO-ready directory you can monetize with paid listings — no code required. Customize design, fields, filters, and Map Locator store maps; accept payments via Stripe, Lemon Squeezy, Polar, or PayPal with 0% platform take rate.

Nope. If you can use a browser, you can launch a polished directory with Row.so. Design, hosting, SEO, payments and analytics are included — zero code.

Three easy ways: (1) AI Prompt: type your niche (e.g. "AI writing tools" or "Coffee shops") and Row.so generates a complete starter directory in seconds — descriptions, logos, categories and tags included. (2) Empty Canvas: start fresh with a blank directory and configure custom fields and listings manually. (3) Google Sheets: connect an existing spreadsheet to populate listings with two-way sync.

It works both ways. Changes in Row.so sync to Google Sheets in real time, and Sheet edits sync back about every minute — or anytime you hit Manual sync. Your team can keep working in whichever tool they prefer.

A single Row.so Workspace can host multiple directories. Each directory can connect independently to its own Google account to sync live listings with Google Sheets (with real-time two-way sync). You can also invite unlimited team members and collaborators to your workspace with zero per-seat fees.

Beyond generating a full directory from a prompt, it visits URLs, writes on-brand descriptions, extracts logos and Open Graph images, suggests categories, generates tags and flags duplicates or spam — automatically.

Yes. Point any custom domain — like directory.yourbrand.com — and we auto-provision SSL, edge caching and structured data. Zero DevOps.

Connect Stripe, Lemon Squeezy, Polar or PayPal. Businesses and creators pay you to get listed on your directory or to buy featured homepage placement spots (one-time, monthly or yearly). All payments go directly into your account — Row.so takes 0% commission.

Yes. Visual editor for home, category and detail pages, Card Grid, Upvote List, or Map Locator views, custom filters, custom fields (text, number, date, tags, URL, location…), themes, fonts and custom CSS/JS.

Yes. Switch to the Map Locator template for an interactive map + list with near-me, directions, and geocoded pins — the same experience as locator.row.so. Free OpenStreetMap works out of the box; optionally bring your own Google Maps or Mapbox key.

Yes. Built-in commenting and upvoting lets your community engage with listings. You can also enable public submission forms with moderation — free or paid.

Absolutely. Build about, pricing, blog or any custom page using our drag-and-drop page builder — no separate CMS needed.

Yes. Every subscription plan (monthly or yearly) includes a 7-day free trial. You add a card at checkout — nothing is charged for 7 days. Cancel before day 7 and you will not be billed. Lifetime plans are one-time purchases and do not include a trial.

Yes. Cancel anytime — no lock-in, no cancellation fees. During the free trial, cancel before day 7 to avoid any charge. On a paid plan, access continues until the end of the current period. Yearly plans also include a 14-day money-back window after the trial converts.

Every listing gets a fast SEO page with clean URLs, dynamic OG images, schema markup, and an auto-generated sitemap. Row.so also optimizes for Generative Engine Optimization (GEO via llms.txt) so AI assistants like ChatGPT, Claude, and Perplexity can index and cite your directory. Point your own domain with SSL included.

View full FAQ page

Ready when you are

Your niche is waiting.
Ship the directory that owns it.

Launch today, charge for listings, keep 100% of revenue — without stitching a CMS, checkout, and hosting.

7-day free trial · Cancel anytime · You keep 100%