Case study · AI tools directory
From afternoon launch
to $4,800 MRR.
Alex launched a niche AI tools directory on Row.so in a single afternoon, turned on paid featured listings, and hit $4,800 MRR within six months.
Alex Nguyen · Founder
$4,800
MRR at 6 months
1 day
Time to launch
1 week
To first $100
Challenge
He had a curated list of AI tools in a spreadsheet and an audience from Twitter/newsletters — but no clean way to ship a branded, SEO directory with checkout without hiring a developer.
Solution
Used Row.so AI to seed categories and listings, connected Google Sheets for editorial updates, customized the grid design, and enabled Lemon Squeezy paid featured plans with 0% platform cut.
- AI directory builder
- Google Sheets 2-way sync
- Lemon Squeezy paid listings
- Custom domain
Results
First $100 in week one. Break-even on the Row.so plan quickly. $4,800 MRR by month six from featured listings — without maintaining a custom CMS stack.
“Row.so let me launch a paid AI-tools directory in a single afternoon. I made my first $100 within a week and $4,800 MRR in six months.”
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