Case study · Niche product directory
Paywall in a click.
Break-even in 11 days.
Peter needed checkout for featured listings without stitching Stripe into a half-built theme. Row.so’s native paywall got him to break-even in 11 days.
Peter Andre · Solo builder
11 days
To break-even
1 click
Paywall setup
0%
Platform cut
Challenge
Custom themes made payments fragile. He was losing launch momentum wiring webhooks and moderation by hand.
Solution
Connected Lemon Squeezy inside Row.so, offered one-time and yearly featured plans, and let paid submissions auto-publish. Kept editorial light with Sheets sync.
- Paid submissions
- Lemon Squeezy
- Auto-publish on payment
- SEO listing pages
Results
Directory hit break-even on platform costs in 11 days. Ongoing featured renewals became predictable revenue without DevOps.
“The paywall shipped in a click. Connected my LemonSqueezy account and my directory hit break-even in 11 days. This is what modern SaaS should feel like.”
Build your own revenue story
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AI tools directory
From afternoon launch to $4,800 MRR.
Alex launched a niche AI tools directory on Row.so in a single afternoon, turned on paid featured listings, and hit $4,800 MRR within six months.
Large curated directory
3,200 rows enriched overnight — Sheets stayed the CMS.
Truong’s team migrated a large niche list into Row.so, used AI enrichment for descriptions, and kept operating from Google Sheets with bidirectional sync.