Case study · Multi-directory agency work
Seven directories
spun up in minutes.
Brian uses Row.so to stand up client and experimental directories rapidly — full-fledged sites with design control, without assembling a new stack each time.
Brian Rossiter · Freelancer
7
Directories launched fast
Minutes
Per starter site
1 stack
For every niche
Challenge
Each niche needed its own branded directory. Custom Webflow/WP builds were too slow and expensive for exploratory or freelance client work.
Solution
Prompt or Sheet seed each niche in Row.so, customize blocks per brand, and reuse payments/SEO infrastructure across workspaces. Map and blog features landed quickly from product updates.
- AI directory builder
- Multi-workspace
- Map Locator
- Built-in blog
Results
Multiple live directories the same day. Clients see polished catalogs instead of wireframes. Iteration happens in the product, not in a backlog of plugins.
“Creating a directory with Row.so is remarkably fast — I spun up seven in minutes. The design impressed me, and Richard shipped map and blog features within days of my feedback.”
Build your own revenue story
More customer stories
AI tools directory
From afternoon launch to $4,800 MRR.
Alex launched a niche AI tools directory on Row.so in a single afternoon, turned on paid featured listings, and hit $4,800 MRR within six months.
Niche product directory
Paywall in a click. Break-even in 11 days.
Peter needed checkout for featured listings without stitching Stripe into a half-built theme. Row.so’s native paywall got him to break-even in 11 days.
Large curated directory
3,200 rows enriched overnight — Sheets stayed the CMS.
Truong’s team migrated a large niche list into Row.so, used AI enrichment for descriptions, and kept operating from Google Sheets with bidirectional sync.
Large curated catalog
On-brand copy for 3,200 rows without hiring a writing army.
A content lead used Row.so AI enrichment to rewrite thin rows at scale, then kept day-to-day edits in Google Sheets with 2-way sync.
SEO-first niche directory
SEO and CWV A+ before the engineering team could object.
Long’s growth team needed indexable listing pages and strong Core Web Vitals without a hosting/DevOps project. Row.so shipped custom domain, SEO, and performance by default.
Directory business ops
Four tools out. One directory workflow in.
Alex consolidated a fragmented Webflow + Airtable + checkout + Notion stack into Row.so so the team could run the directory business in one place.
Map-based local directory
Messy list → live map the same day.
Duy turned a rough local niche list into a searchable Map Locator directory in one day. Sponsor interest showed up before polish was done.