Row.so vs Fillout
The Fillout alternative
built for directory businesses.
Fillout is useful for Forms and workflows — not a full public SEO directory. Row.so is purpose-built for niche directories — AI seeding, paid submissions, Sheets sync, map/upvote layouts, and payments that never take a cut.
Stripe · Lemon Squeezy · Polar · PayPal · 0% platform cut
Quick verdict
Choose Fillout when teams collecting submissions who still need a separate public directory frontend.. Choose Row.so when you need to charge for listings, run directory UX, and keep Google Sheets as your CMS.
Pricing
What you’ll pay to launch
Fillout
Entry
from ~$19/mo
Forms and workflows — not a full public SEO directory
Feature comparison
Row.so vs Fillout at a glance
Highlighted rows are where Row.so typically wins for directory businesses.
| Capability | Row.so | Fillout |
|---|---|---|
| AI directory generation from prompt Edge | Yes | Limited / no |
| Google Sheets 2-way sync Edge | Yes | Varies |
| Native paid listings (0% platform fee) Edge | Yes | Limited / extra |
| Stripe · Lemon Squeezy · Polar · PayPal Edge | Yes | Varies |
| Map Locator / store locator Edge | Yes | Varies |
| Upvote list + comments Edge | Yes | Rare |
| Custom fields & faceted filters | Yes | Varies |
| Custom domain + SSL | Yes | Yes |
| llms.txt / AI search SEO Edge | Yes | Rare |
| General Fillout strengths Edge | Directory focus | Core product |
Feature details reflect public positioning as of 2026 and may change.
Why founders pick Row.so
Built for directories that make money
Native paid submissions
Charge for listings with Stripe, Lemon Squeezy, Polar, or PayPal — 0% platform fee.
AI + Sheets workflow
Seed from a prompt, then keep editorial in Google Sheets with true 2-way sync.
Directory-native layouts
Card Grid, Upvote List, and Map Locator — not a general page builder retrofit.
SEO & AI citation ready
Listing SEO, sitemap, OG images, and llms.txt for search and AI assistants.
Who it’s for
Honest fit — pick the right tool
Choose Row.so if
Founders launching niche directories that charge for listings and need SEO, filters, and monetization out of the box.
Choose Fillout if
Teams collecting submissions who still need a separate public directory frontend.
FAQ
Row.so vs Fillout
Is Row.so a good Fillout alternative for directories? +
Yes, if your goal is a monetizable directory. Row.so focuses on AI generation, Sheets sync, paid listings with 0% take rate, and directory layouts — while Fillout may optimize for a broader or different workflow.
When should I stay on Fillout? +
Teams collecting submissions who still need a separate public directory frontend.
Does Row.so take a commission on listings? +
No. You connect your own payment provider and keep 100% of listing revenue. You only pay the Row.so subscription.
Can I migrate from Fillout to Row.so? +
Most teams export listings to CSV/Sheets and import into Row.so, then reconnect payments and custom domain. See our migrate guides for step-by-step help.
Compare more
Row.so vs other directory builders
Make money
Switch from Fillout
to a directory that earns.
Generate with AI, sync Sheets, charge with Stripe and more — keep 100% of revenue.
Start making money