Writers & media · Use case
Launch a Substack directory
in minutes — no code.
Row.so is an AI directory website builder for substack directory sites. Generate from a prompt or Google Sheet, customize filters and layouts, then monetize with paid listings while keeping 100% of revenue.
Prompt ready: “Top Substack writers in tech and business”
The problem
Substack directories need topics, paid/free filters, and featured writer slots.
With Row.so
A live, brandable substack directory with SEO pages, submission flows, and Stripe / Lemon Squeezy / Polar / PayPal checkout — 0% platform take rate.
Best for: Writer networks, media curators, newsletter affiliates
How to launch
Three steps to a live substack directory builder
01
Prompt your niche
e.g. “Top Substack writers in tech and business” — Row.so generates structure and sample listings.
02
Tune filters & design
Add the fields your visitors filter on, pick a layout, connect your domain.
03
Turn on paid listings
Connect Stripe, Lemon Squeezy, Polar, or PayPal — keep 100% of revenue.
Built in
What makes this directory convert
AI seed in 60 seconds
Describe “Top Substack writers in tech and business” — get categories, tags, and sample listings instantly.
Upvote list layout
Product Hunt-style ranking so the best listings surface first.
Community engagement
Comments and leaderboards keep makers and visitors coming back.
Google Sheets 2-way sync
Keep editorial in a spreadsheet; edits sync both ways with your live directory.
Monetization
How this directory makes money
Row.so is an AI directory website builder with paid listings on every plan — 0% of your listing revenue, your own payment provider.
Paid / featured listings
Charge writer networks to appear featured. Auto-publish when payment clears.
Sponsored categories
Sell top spots in high-intent categories or homepage slots.
Lead capture
Grow an email list around niche discovery pages that rank for long-tail queries.
FAQ
substack directory builder — common questions
Describe your niche to Row.so or import a Google Sheet. The AI builds categories, listings, and filters in about 60 seconds. Customize design, then publish on a custom domain from $24/mo.
Yes. Connect your own Stripe, Lemon Squeezy, Polar, or PayPal account. Offer one-time or recurring featured plans; listings can auto-publish on payment. Row.so takes 0%.
Yes. Row.so supports true 2-way Google Sheets sync — edit in Sheets or in the directory and both stay aligned.
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Ready to launch your
substack directory builder?
AI seed, design control, Sheets sync, and paid listings — live in minutes. You keep 100%.