Core columns every directory Sheet needs
- name
- slug (optional — can be generated)
- tagline
- description
- website
- logo
Workflow · 7 min read
Directory Google Sheet template
columns that map cleanly to a live site.
Most Sheet-powered directories fail because columns are chaotic. Use a stable template so filters, SEO fields, and sync mapping just work.
Taxonomy columns
- category (single primary)
- tags (comma-separated)
Monetization and status columns
- featured (TRUE/FALSE)
- status (draft/published)
- pricing_model
Optional enrichment columns
- location
- affiliate_url
- priority (number for sorting)
Formatting rules that prevent sync pain
No merged cells, one header row, consistent URL protocols (https://), and image URLs that are publicly reachable.
Validate, then connect
Run the free directory sheet template validator, fix missing fields, preview as listings, then connect OAuth for two-way sync on Row.so.
FAQ
Optional. Many builders generate slugs from the name if the cell is empty.
Use a consistent delimiter such as commas: design, seo, api.
Yes if you convert share links to direct image URLs that render publicly.
Use the free Row.so directory sheet template & validator tool.
Yes — map a featured column and sort featured listings higher in your directory layout.
More guides
Workflow
Turn Google Sheets into a Directory Website
Keep Sheets as your CMS with two-way sync — publish a fast, filterable, SEO directory on top.
Ops
How to Seed Your First 100 Directory Listings
Source, clean, and import the first 100 listings before launch so your directory does not look empty.
Workflow
Use Google Sheets as a Website Database
Skip Apps Script boilerplate — map a Sheet to a live directory front end with sync, SEO pages, and filters.