Ending soon Lifetime deals — pay once, own Row.so foreverLifetime deals — pay once Claim

Build a directory that makes money.

Describe your niche, get a live SEO-ready directory people pay to join — your brand, your domain. No code, and you keep 100%.

Try

4.9from 120+ reviews

Loved by 3,100+ creators & marketers

From prompt to a live, paid directory in under a minute.

Every day, founders use Row.so to run AI tools directories, store locators, niche job boards, launch platforms, SaaS alternatives and hundreds of other niches.

Directories shouldn’t take months — or a cut of your revenue.

The real cost of a directory isn’t the tools. It’s the months spent wiring them together before anyone pays you. Here’s what Row.so takes off your plate.

01 Launch
The old way
~~Months of setup before listing #1~~
WordPress plugins, theme fights and broken updates — or a developer paid to rebuild what already exists.
With Row.so
Live from a single prompt.
Describe your niche and AI researches it and writes real listings. Or start empty. Either way, no code.
Prompt → live directory in 60s
02 Data
The old way
~~Copy-pasting rows by hand~~
Hundreds of listings typed in one by one, then a spreadsheet and a website that slowly drift apart.
With Row.so
Your Google Sheet is the database.
Connect a Sheet that syncs both ways — edit in Row.so or in Sheets, and both stay current.
Google Sheets ⇄ Row.so · 2-way sync
03 Revenue
The old way
~~Checkout bolted on, with a cut taken~~
Payment plugins that break before launch, and platforms that skim a share of every listing fee.
With Row.so
Charge for listings. Keep 100%.
Paid submissions, featured spots and sponsor slots — paid straight into your own account.
Stripe · Lemon Squeezy · Polar · PayPal0% platform fee
04 Hosting
The old way
~~Infrastructure as a second job~~
Servers, SSL certificates, DNS and database upkeep — all of it yours to babysit.
With Row.so
One DNS record. Done.
Point an A record at Row.so and SSL is issued for you. Subdomains work instantly.
A @ → SSL issued
05 Discovery
The old way
~~A site Google can’t find~~
Thin pages, no sitemap, nothing AI search can read — so traffic never compounds.
With Row.so
Every listing is an SEO page.
Each listing gets its own URL, sitemap entry and llms.txt line the moment it publishes.
/sitemap.xml · /llms.txt
06 Product
The old way
~~Generic builders that hit a ceiling~~
Templates that look like everyone else’s and stall at filters, submissions and maps.
With Row.so
Built for directories, not bent into one.
Card Grid, Upvote List or Map Locator, filters from your own fields and public submissions — plus custom CSS.
Grid · Upvotes · Map Locator

Paid listings, AI and Google Sheets sync on every plan from $24/mo. Moving from Softr, Webflow or WordPress? Bring your listings over.

Start building See the platform

One builder for every part of a directory business.

Most directories die between “nice idea” and “first paid listing”. Row.so collapses build, brand, checkout and SEO into one product you can charge for today.

AI writing tools for marketers

Generating listings32 of 48

JJasperCopywriting
CCopy.aiAd copy
GGrammarlyEditing

Writing to directory-data · 2-way sync

“Row.so let me launch a paid AI-tools directory in a single afternoon. I made my first $100 within a week and $4,800 MRR in six months.”

Alex NguyenFounder · $4,800 MRR

Read all founder stories

Built for the details that get you paid.

Everything a directory business needs is already wired together — no plugins to update, no Zapier glue, no theme fights.

Your domain, one record away.

Point an A record at Row.so and SSL is issued for you. Subdomains work instantly.

TypeNameValue

A@Row.so server IP

domain.com SSL issued

Submissions, paid at the door.

A branded submit form with your custom fields. Charge before anything reaches your queue.

Perplexity

https://perplexity.ai

AI search

Submit · $29

Map Locator for local niches.

Geocoded pins, near-me search and directions — for store locators and city guides.

Fabrica Coffee

0.4 km · Open now

Near me

Upvotes and live rankings.

Leaderboards ranked by votes, with rank badges makers love to share.

1LinearIssue tracking 412

2RaycastLauncher 386

3FramerSite builder 301

Fields and filters for any niche.

Text, number, date, tags, links, images, yes/no — every field can become a filter.

Pricing

FreeFreemiumPaid

Platform

WebiOSAndroid

Open source only

Reviews and comments built in.

Star ratings, threaded comments and moderation — social proof that keeps visitors coming back.

Peter A.

Switched our whole team over in a day. The API docs alone are worth it.

Helpful · 12Reply Approved

“The paywall shipped in a click. Connected my LemonSqueezy account and my directory hit break-even in 11 days. This is what modern SaaS should feel like.”

Peter AndreSolo builder · Break-even in 11 days

The life of a paid listing.

From a stranger’s submission to money in your account — without you touching a thing.

Activity

Perplexity submitted a listingSubmit form · AI search9:41
Paid $79.00 · Featured, yearlyStripe → your account9:42
Published at /perplexityPinned in AI search · sitemap updated9:42
142 views · 38 outbound clicksFirst week on toolfinder.comMon

item.published → 200 OK

1
Submitted. A maker finds your directory and submits through your branded form — logo, category and every custom field included.
2
Paid. They choose Featured and check out with Stripe, Lemon Squeezy, Polar or PayPal. The money goes straight to your account, with a 0% platform fee.
3
Published. The listing goes live with its own SEO page, shows up in filters and stays pinned to the top of its category.
4
Tracked. Views and outbound clicks land in your analytics, the row appears in your Google Sheet, and a webhook tells the rest of your stack.

Real directories, live right now.

Open any of them in a new tab. Every one was built on Row.so — no code, no theme, no plugins. Browse all examples

AI Tools Directory

Niche AI tools with categories, filters, and featured listing checkout.

tools.row.soPaid submit

Open Source Alternatives

Browse open-source swaps for popular SaaS — built to rank and monetize.

directory.row.soSponsored

Sponsor Slot Directory

High-visibility directory with dedicated sponsor banner slots, featured badges, and advertiser monetization.

sponsor.row.soSponsor ads

Membership Directory

Gated community and paid member directory with subscription tiers, profile badges, and access controls.

membership.row.soSubscriptions

Everything else, A to Z.

The long tail of features that makes a directory feel finished — already built, already maintained. Explore all features

AI generation: Describe a niche, get real listings.
Analytics: Views and outbound clicks per listing.
API & webhooks: Script anything, react to every event.

Blog: SEO articles on the same domain.

Comments: Threaded discussion on every listing.
Custom CSS: Override anything, down to the pixel.
Custom domain: Your address, with SSL handled.
Custom email templates: Resend or Mailgun from your domain.
Custom fields: Capture exactly what your niche needs.

Drag-and-drop blocks: Compose home, category and detail pages.

Featured listings: Sell the top spot in any category.
Filters: Generated from your custom fields.

Google AdSense: Drop ad blocks anywhere on a page.
Google Sheets sync: Two-way, always current.

llms.txt: Get cited by AI search engines.

Map Locator: Geocoded pins and near-me search.
Memberships: Gate content behind paid plans.
Migration: Bring your listings from another tool.
Multi-language: Translate UI or Auto-fill language packs.

Newsletter capture: Double opt-in, Hero/Footer, CSV export.

Page shortcodes: Embed listings inside custom pages.
Paid submissions: Charge makers before review.
Password protection: Keep a directory private until launch.

Reviews & ratings: Stars and moderation built in.

SEO pages & sitemaps: Every listing indexed on its own URL.
Sponsor slots: Sell banner placements to advertisers.

Teams: Invite editors to shared workspaces.
Templates: Start from a proven niche layout.
Translations: Every public UI string, any language.

Upvotes: Leaderboards ranked by your community.

White-label: Resell directories under your brand.

“Row.so replaced Webflow, Airtable, a custom checkout flow and Notion for our directory business. One tool, one workflow.”

Alex DoanFounder · Replaced 4 tools

Read all founder stories

Pay for the platform. Not a cut of your revenue.

AI, Sheets sync, filters, design and payments on every plan. Cancel anytime.

Launch

$24/month

Billed $288 yearly

See full pricing

1 Directory
1 Workspace
Unlimited Rows
Google Sheets Sync
Full Themes
Advanced Analytics
AI Enrichment
Custom Domain
Remove Branding
Payment Integrations
Custom Fields
Custom Filters
Custom Pages
Custom HTML/CSS/JS
Authentication Integration
Password Protected
Unlimited Team Members
Built-in Paywalls
Free Hosting
SSL & CDN
Run Paid Ads
Unlimited File Upload
Collect Leads
Webhooks & API
Priority Support

POPULAR

Growth

$39/month

Billed $468 yearly

See full pricing

5 Directories
5 Workspaces
Unlimited Rows
Google Sheets Sync
Full Themes
Advanced Analytics
AI Enrichment
Custom Domain
Remove Branding
Payment Integrations
Custom Fields
Custom Filters
Custom Pages
Custom HTML/CSS/JS
Authentication Integration
Password Protected
Unlimited Team Members
Built-in Paywalls
Free Hosting
SSL & CDN
Run Paid Ads
Unlimited File Upload
Collect Leads
Webhooks & API
Priority Support

Scale

$79/month

Billed $948 yearly

See full pricing

Unlimited Directories
Unlimited Workspaces
Unlimited Rows
Google Sheets Sync
Full Themes
Advanced Analytics
AI Enrichment
Custom Domain
Remove Branding
Payment Integrations
Custom Fields
Custom Filters
Custom Pages
Custom HTML/CSS/JS
Authentication Integration
Password Protected
Unlimited Team Members
Built-in Paywalls
Free Hosting
SSL & CDN
Run Paid Ads
Unlimited File Upload
Collect Leads
Webhooks & API
Priority Support

See full pricing

FAQ

Questions, answered.

Everything you need to know before shipping your directory.

Row.so is an AI directory website builder that turns a niche prompt or Google Sheet into a live, SEO-ready directory you can monetize with paid listings — no code required. Paid listings are included on every plan from $24/mo — not locked behind a higher tier. Customize design, fields, filters, and Map Locator store maps; accept payments via Stripe, Lemon Squeezy, Polar, or PayPal with 0% platform take rate.

Nope. If you can use a browser, you can launch a polished directory with Row.so. Design, hosting, SEO, payments and analytics are included — zero code.

Three easy ways: (1) AI Prompt: type your niche (e.g. "AI writing tools" or "Coffee shops") and Row.so generates a complete starter directory in seconds — descriptions, logos, categories and tags included. (2) Empty Canvas: start fresh with a blank directory and configure custom fields and listings manually. (3) Google Sheets: connect an existing spreadsheet to populate listings with two-way sync.

It works both ways. Changes in Row.so sync to Google Sheets in real time, and Sheet edits sync back about every minute — or anytime you hit Manual sync. Your team can keep working in whichever tool they prefer.

A single Row.so Workspace can host multiple directories. Each directory can connect independently to its own Google account to sync live listings with Google Sheets (with real-time two-way sync). You can also invite unlimited team members and collaborators to your workspace with zero per-seat fees.

Yes. Every directory comes with a fully integrated, built-in blog out of the box. You can publish articles, organize posts with categories, customize layouts, schedule publishing, and benefit from dedicated SEO metadata and sitemaps (sitemap-blog.xml) — no external CMS or third-party blogging platform needed.

Yes. Point any custom domain — like directory.yourbrand.com — and we auto-provision SSL, edge caching and structured data. Zero DevOps.

Connect Stripe, Lemon Squeezy, Polar or PayPal. Businesses and creators pay you to get listed on your directory or to buy featured homepage placement spots (one-time, monthly or yearly). All payments go directly into your account — Row.so takes 0% commission.

Yes. Visual editor for home, category and detail pages, Card Grid, Upvote List, or Map Locator views, custom filters, custom fields (text, number, date, tags, URL, location…), themes, fonts and custom CSS/JS.

Yes. Cancel anytime — no lock-in, no cancellation fees. On a paid plan, access continues until the end of the current period. Yearly plans also include a 14-day money-back guarantee, and monthly plans include a 7-day money-back window.

View all questions (16)

Your niche is waiting. Go own it.

Launch today, charge for listings, keep 100% — no CMS, checkout, or hosting to stitch together.

Build your directory See pricing

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